"It’s Daejeon"means that "the most livable city" is Daejeon.
It’s is derived from the initial letters of interesting, tradition and culture, and science and technology, symbolizing the center of cutting-edge technology.
The basic concept of ‘Variety of Daejeon’ is based on Daejeon’s various geographic, human, economic, social, and cultural assets. The word mark of the brand slogan is a natural and dynamic handwriting example, expressing the images of an open city, a city of variety, and a future city in an interesting and sophisticated way.
This is to approach people from around the world as a more friendly and interesting city, avoiding an authoritarian and conservative attitude. Various colors are used to emotionally communicate with people by showing the gentle and comfortable image of blossoming flowers.
Overall, it expresses the images of an eco-friendly city, rich cultural city, and future-oriented city in an artistic way.